LIZPR - Liz Parker Public Relations

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Welcome to LIZPR.com!

Thanks for dropping by! I’m Liz Parker, “Foundress”, and I’m pleased to meet you.

You’re a musician who’s decided to take the plunge with your image. Good for you! LIZPR specialises in creating press kits for classical musicians, by taking a “holistic” approach. I get to know my clients, I get a sense of their career goals -- and create a press kit accordingly. I have plans to expand my portfolio to other performers. Full-on media campaigns are coming, too... eventually. All in good time!

It’s time to put together a professional press kit, or you need to update your current materials. I can help you with that. If you’re starting out, and about to hit the audition and competition circuit, the last thing you want to worry about is your promotional materials when you’re preparing for a big competition or recital. You need to have it ready. Or, you may be a seasoned pro in need of an image re-vamp – because in your current publicity stills, you’re still wearing shoulder pads. I’m happy to help you update your look.

A shot from Liz's photo shoot with photographer Tara McMullenLet's talk about photography. Everyone has a friend who takes "great pictures". However, despite how flattering your pictures look when you pose for your friend at parties and vacations, there's no substitute for high-end cameras, lighting, and a photographer's eye. Just as you wouldn't hire a student pianist to accompany you for your Carnegie Hall violin recital debut, you wouldn’t want to rely on amateur pictures for your press kit. Having good pictures could lead to a house program cover, a brochure or an ad. I’ll be honest with you - amateur photos, no matter how great you look in them, won't do you justice as an artist, and will likely not be used by professional organizations. If you want to put yourself out there, do so with the best visuals possible.

I am a publicist with vast experience writing about classical music and the musicians who bring this music alive. I’m also crazy about a makeover and ensuring my clients look great for their photo shoots. When it comes to bios, no detail is too small or too insignificant; same with the level of detail required in photo shoots. Nothing makes me happier than seeing musicians raise their game with their presentation off-stage, because that presentation must match the magic they create on-stage.


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